Saputra KAD, Wisudawati NNS. Karakter Merek di Era Digital: Pengaruh Brand Personality Dan Viral Marketing Terhadap Intensi Pembelian Melalui Brand Awareness Coffee Shop di Denpasar. jmeb [Internet]. 2026Jan.1 [cited 2026Oct.7];6(1):167-79. Available from: https://ojs.pseb.or.id/index.php/jmeb/article/view/1788