SALEH, K. A. Pengaruh Viral Marketing, Brand Awareness, dan Brand Preference terhadap Keputusan Pembelian di TikTok Barkas Market. AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis, [S. l.], v. 6, n. 3, p. 1809–1820, 2026. DOI: 10.37481/jmeb.v6i3.2253. Disponível em: https://ojs.pseb.or.id/index.php/jmeb/article/view/2253. Acesso em: 7 oct. 2026.