Strategi Optimalisasi Human Capital dalam Bank BNI 46 untuk Meningkatkan Inovasi dan Layanan
DOI:
https://doi.org/10.37481/jmeb.v5i1.1132Keywords:
Human Capital, Innovation, Digital Transformation, Service Quality, Banking, BNI 46Abstract
This article examines the strategy for optimizing human capital at Bank BNI 46 to enhance innovation and service quality in the digital era. Human capital is a vital asset in the banking industry, directly influencing operational efficiency and customer satisfaction. Through a literature review, including Bank BNI’s 2023 financial report, the study highlights key strategies such as digital skill development, fostering a culture of innovation, digital transformation in services, and talent management. Bank BNI 46 has implemented initiatives like the Digital Academy and Innovation Hub to upgrade employee capabilities and drive internal innovation. These strategies have resulted in significant improvements, including a 25% increase in mobile banking users and enhanced productivity. However, challenges such as employee resistance to technological changes remain, requiring comprehensive training and change management programs. The findings emphasize that human capital optimization is crucial for sustaining competitive advantage in the fast-evolving banking sector. The research contributes to understanding how strategic human capital management can foster innovation and improve service delivery, offering insights for other banks aiming to navigate digital transformation.
References
Bailey, K. &. (2019). The Implications of Digital Transformation for Human Capital: A Systematic Review. Journal of Business Research, 356-370. Retrieved from Journal of Business Research
Ginting, S. (2021). Strategi pengelolaan human capital di industri perbankan Indonesia: Studi kasus Bank BNI 46. urnal Manajemen Bisnis Indonesia, 11(2), 77-89.
Indonesia, B. N. (2023). Laporan Tahunan Bank BNI 2023. BNI.
Kolesova, V. L. (2020). Intercompany Interactions in the Digital Economy. European Proceedings. doi:https://doi.org/10.15405/epsbs.2020.08.147
Kotler, P. &. (2020). Marketing Management (16th ed.). Pearson.
Li, J. L. (2021). Exploring the relationship between human capital management and innovation performance. International Journal of Innovation Management, 25(3), 1-15. Retrieved from https://doi.org/10.1142/S1363919621500450
Noe, R. A. (2021). Fundamentals of Human Resource Management (9th ed.). McGraw-Hill.
Parasuraman, A. Z. (1985). A conceptual model of service quality and its implications for future research. ournal of Marketing, 41-50.
Rahayu, S. &. (2020). Digital banking: Pengaruh teknologi informasi terhadap layanan perbankan di era disrupsi. Jurnal Manajemen dan Teknologi Informasi, 22(3), 112-127. Retrieved from https://doi.org/10.18860/jmt.v22i3.9392
Schilling, M. A. (2020). Strategic Management of Technological Innovation (6th ed.). McGraw-Hill Education.
Siahaan, B. (2021). Transformasi Digital dan Pengelolaan Human Capital dalam Perbankan di Indonesia. Jurnal Ekonomi dan Bisnis Indonesia, 112-125. Retrieved from https://doi.org/10.24843/jebi.2021.v36.i2.p04
Siahaan, S. (2021). Peningkatan keterampilan digital sebagai strategi inovasi di perbankan Indonesia. Jurnal Ekonomi dan Bisnis, 25-42.
Sparrow, P. B. (2020). Globalizing Human Resource Management (3rd ed.). Routledge.
Sparrow, P. B. (2020). Globalizing human resource management in the digital age: A systemic change approach. International Journal of Human Resource Management, 31(10, 1245-1270.
Suryani, A. (2019). Pengaruh kompetensi sumber daya manusia terhadap kualitas layanan perbankan di Indonesia. Jurnal Manajemen Indonesia, 19(2), 101-115.
Ulrich, D. &. (n.d.). Are we there yet? What’s next for HR. Human Resource Management Review. Retrieved from https://doi.org/10.1016/j.hrmr.2020.100779.
